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What Apple’s ‘Shot on iPhone’ adv teaches us

  1. you can actually run an adv campaign without paying any photographer.
  2. with iPhone setting endpoints for you -yay! So that you can be all smug about the beautiful pictures an algorithm takes for you.
  3. who needs 300 DPI when we have interpolation and what the hell is interpolation anyway is it on instagram?
[photo by hybrid on unsplash, destroyed by me]

{this blog post was originally published in 2015}

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